Kenneth van Reenen

Publicis Machine · Cannes Radio Lion

Biral
Stop the spiral

Biral: Stop the spiral

Listen: Gym Boy (60-second radio)

3 Facts that will CALM you DOWN. GUARANTEED.   3 Facts that will CALM you DOWN. GUARANTEED.   3 Facts that will CALM you DOWN. GUARANTEED.   3 Facts that will CALM you DOWN. GUARANTEED.   3 Facts that will CALM you DOWN. GUARANTEED.   3 Facts that will CALM you DOWN. GUARANTEED.  
  1. Each spot follows one tiny worry spiralling into full-blown panic, over a Shepard tone: a sound that seems to rise forever but never gets anywhere. Like anxiety.
  2. Reggie, the Gym Boy, won a Radio Lion at Cannes in 2017.
  3. Played backwards, it’s “Stairway to Heaven”.

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