Kenneth van Reenen

DDB · Loeries Gold

McDonald’s
Rather have the party at our place

ELON MUSK’S 3 favourite facts ever. EXCLUSIVE.   ELON MUSK’S 3 favourite facts ever. EXCLUSIVE.   ELON MUSK’S 3 favourite facts ever. EXCLUSIVE.   ELON MUSK’S 3 favourite facts ever. EXCLUSIVE.   ELON MUSK’S 3 favourite facts ever. EXCLUSIVE.   ELON MUSK’S 3 favourite facts ever. EXCLUSIVE.  
  1. The owner of the antique ship nearly died 3 times during the filming.
  2. The kid characters in the radio campaign are based on adults in my life, e.g. “Theodore” is my uncle… a doctor with “an insatiable thirst for knowledge”.
  3. The campaign won local and international awards and is used as an example of McDonald’s “best practice” internationally.

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